Every holiday season, the scent of freshly baked panettone fills Italian homes with warmth, love, and anticipation. This tall, dome-shaped sweet bread has become a true symbol of Christmas—not only in Italy but all over the world. At Flora Fine Foods, we’re proud to continue this cherished tradition by bringing authentic Italian panettones to your table, crafted with care, passion, and the same ingredients that have defined the Italian art of baking for generations.

A Sweet Story Born in Milan
Panettone originated in Milan during the Renaissance. As the story goes, a young baker named Toni accidentally created the first version while preparing a dessert for a noble family’s Christmas feast. The result was so delicious that guests began calling it “Pan di Toni,” or “Toni’s bread.” Over time, this festive treat became known simply as panettone.

More Than a Dessert—A Celebration of Family
In Italy, sharing a panettone is about more than enjoying a dessert—it’s about celebrating togetherness. Families gather after dinner to slice into the golden loaf, often served with a glass of sweet wine, espresso, or a dollop of mascarpone cream. Each bite carries the aroma of citrus, butter, and vanilla, evoking memories of laughter and long winter nights surrounded by loved ones.

A Craft of Patience and Passion
True Italian panettone is made through a slow, natural leavening process that takes up to three days. Bakers carefully mix butter, eggs, sugar, and natural yeast, then fold in candied fruits or chocolate. The dough rises multiple times, creating the delicate texture and airy crumb that make panettone unique. At Flora Fine Foods, we honor this time-honored technique to ensure that every loaf embodies authentic Italian quality and taste.

Flavors That Tell a Story
From the traditional candied orange and raisin panettone to modern variations filled with chocolate, pistachio cream, or limoncello, each flavor represents a different corner of Italy. Whether gifted to friends, enjoyed at a family dinner, or saved for a quiet moment with coffee, panettone connects generations through a shared love of good food.

Flora’s Promise: Bringing Italy Home
Our founder, John Flora, has always believed that the holidays should taste like home. Each Flora panettone reflects that belief—crafted in Italy, beautifully wrapped, and made to be shared. When you open one of our boxes, you’re not just enjoying dessert; you’re taking part in a centuries-old Italian tradition that celebrates joy, gratitude, and togetherness.

From Our Family to Yours, Buon Natale.
Bring the taste of Italy to your holiday table with Flora’s authentic panettones, baked with love and tradition in every bite.