San Marzano tomatoes are the most famous plum tomato to come out of Italy. They are grown in the rich volcanic soil at the base of Mount Vesuvius, which gives them a sweet flavor and low acidity.

It is said that the first seed of this tomato came to Campania in 1770, as a gift from the Viceroyalty of Peru to the Kingdom of Naples, and that it was planted in the area of San Marzano sul Sarno.

San Marazno tomatoes are known for their firm pulp, their characteristic deep red color, low seed count and easy to remove skin. These tomatoes are probably among the most important industrial tomatoes of the 20th century.

Canned San Marzanos, when grown in the Valle del Sarno (valley of the Sarno) in Italy in compliance with Italian law, can be classified as Pomodoro S. Marzano dell’Agro Sarnese-Nocerino and have the EU “DOP” emblem on the label.

Flora San Marzano Tomatoes DOP are certified (Protected Designation of Origin). This ensures our products are locally grown and packaged in (valley of the Sarno). When you buy Flora San Marzano Tomatoes DOP you are assured that the product you are buying it’s a high quality product with authentic San Marzano Tomatoes and official DOP certification.

Flora San Marzano Tomatoes are farmed and harvested by local family farmers. Harvesting of San Marzano Tomatoes is done by hand because of how the tomatoes grow.

San Marzano tomatoes are so exquisite and unique that they have been designated as the only tomatoes that can be used for True Neapolitan Pizza (Vera Pizza Napoletana).